I’m Yolanda O’Leary,
a brand strategy & marketing consultant.
I connect brands to the audiences and insights that matter.
Together, we build relationships that last.
Learn how I work ↓
“Yolanda has a distinct ability to deep dive into cultural nuances, uncover sharp, incisive insights and provide clear direction.”
— VICTORIA BUCHANAN, FUTURES DIRECTOR, THE FUTURE LABORATORY
“Ever-ready with creative ideas, Yolanda works at the cutting edge of digital innovation.”
— MO WHITE, CEO, HYPERWILD
A METHODOLOGY THAT IDENTIFIES AND ENABLES:
AUDIENCE
ENGAGED CUSTOMERS & THRIVING COMMUNITIES
POSITION
DISTINCT, CATEGORY-DEFINING BRANDS WITH LONGEVITY
RELEVANCE
ETHICAL BRANDS THAT PROGRESS CULTURE
My approach is agile and collaborative, supported by expert talent from my network to deliver strategic and creative work, ensure depth and diverse points of view.
BRANDS
3INA
ADIDAS
ASICS
BAKER STREET QUARTER
CONVERSE
DIAGEO
DIESEL
FARFETCH
GUCCI
HARRODS
LANCÔME
LINDA FARROW
LVMH
NATIONWIDE BUILDING SOCIETY
NEW ERA
NIKE
SAMSUNG
SHISEIDO
SKP-SELECT
UNIBAIL-RODAMCO-WESTFIELD
UNILEVER
WALT DISNEY
WAX LONDON
YAMAHA
AGENCIES
BARTLE BOGLE HEGARTY
CANVAS8
DAZED STUDIO
MERI MEDIA
ON ROAD
PLATFORM13
PROTEIN
SAPIENT RAZORFISH
SYBARITE ARCHITECTS
THE DIGITAL FAIRY
THE FUTURE LABORATORY
REFINERY29
WARM STREET
VICE MEDIA
ZAG
“Over the past five years Yolanda has been a steadfast freelance resource for The Future Laboratory on a multitude of Strategy and Foresight programmes. She has consistently brought her high analytical skills, creativity and strategic thinking to bear on clients seeking to future-proof their brands and businesses. She’s also a strong collaborator, who has thrived in our environment, where a flexible mind and cross-disciplinary approach is necessary.”
— RACHELE SIMMS, HEAD OF STRATEGY, THE FUTURE LABORATORY
“As the dedicated Brand & Content Strategist at Refinery29, working freelance on a consultancy project for five months, Yolanda demonstrated professionalism, flexibility, positivity, and high quality strategic thinking. She led the brand positioning workstream - diving into target audiences, brand purpose, and values - and collaborated with her team to articulate recommended content strategies. Yolanda's diligence and dedication set her apart.”
— SAMANTHA YU, VP, BRAND & INTEGRATED MARKETING INTERNATIONAL, REFINERY29